Each protocol is a live module you can run right here. For the mechanics behind them — browser leaks, segment labels, pricing, retention — walk the pipeline.
Shelter the irreducible weirdness before the system flattens it into a metric.
Flags the fields brokers cannot infer about you and reinforces the noise around them.
Wraps low-frequency behaviors in decoy patterns so they never rise into a segment.
Preserves the parts of your history the platforms would prefer you forget.
Tracks conserved weirdness in a private balance only you can read.
Deposit one trait no broker could price. It stays local, off-schema, unaccounted for.
The wall of real broker segments this protocol shelters you from lives in pipeline · step 03 — inference.
Inject controlled noise so no model can pre-cache who you are.
Prescribes the smallest change per day that measurably degrades the predictor.
Nudges you across segment boundaries so no broker's cluster claims you cleanly.
Disrupts the rhythms — commute, feed, checkout — the models rely on most.
Emits low-cost signals of interests you don't have, and never convert.
Prescribe one small, deliberate drift. Enough to make tomorrow-you expensive to forecast.
// no dose administered · predictor at rest
This is the shape a model stores you in. Numbers between 0 and 1, feeding a Q4 dashboard.
Rewire how your worth is recognized and converted across systems.
Traces where your attention, labor, and reputation are being resold.
Redirects value paths so a signal spent on one system credits another you actually own.
Closes the unattributed handoffs between platforms, brokers, and networks.
Reconciles your worth across identities so nothing gets counted only for someone else.
Pick the systems reselling your attention. Watch the exchange rate flip in your direction.
// no leaks traced · value flowing outward
Play the replay to watch the payload get assembled field-by-field, then fanned out. Hover any revealed line to see what it leaks and to whom.
// OpenRTB 2.5 bid request{"id": "8a1f-…-b3c2","site": { "domain": "example-news.com", "cat": ["IAB12"] },"imp": [{ "tagid": "rectangle_top", "bidfloor": 0.42,"banner": { "w": 300, "h": 250 } }],"ua": "Mozilla/5.0 (…) Chrome/…","ip": "24.16.…" },"device": { "ifa": "3fa7c1b4-…-9d02","geo": { "lat": 47.6062, "lon": -122.3321, "accuracy": 20 },"user": { "buyeruid": "…", "yob": 1988, "gender": "F","data": [{ "id": "bluekai", "segment": [{ "id": "3141592", "name": "auto_intender_luxury" },{ "id": "2718281", "name": "ailment_sufferer_migraine" } ]}]},"regs": { "gdpr": 0, "us_privacy": "1YNN" },"source": { "pchain": "ssp1.com,1234:reseller,5678" }}// t=105ms → payload copied to 312 bidder endpoints// t=120ms → 1 winner renders. 311 losers keep the copy.
Soften the edges between the categories the matrix uses to file you.
Distributes your signals across incompatible segments until none of them fit.
Introduces persona noise so the broker's inferred you never resolves into a persona.
Emits legible-but-unclassifiable behavior the table has no column for.
Retires you from the segments that once shipped you around for cents per record.
Toggle a column to smear yourself across it. The broker's row stops resolving.
How long each category is kept after the behavior ends is charted in pipeline · step 05 — retention.
Ready to see how the system has already filed you?