// reclaim.kit · the part with paperwork

Ask for your file back

You cannot log in to the systems holding you. You can make them answer. Below: the opt-out destinations that actually matter, a letter that forces disclosure of inferred attributes, and a report of what you worked out here. All of it stays in your browser.

// opt.out.worklist · start at the top, it has the most leverage

Every link goes to the company's own opt-out or privacy page. Do the hubs and registries first — they cover many companies at once. The people-search sites are the grind.

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  • Acxiom / LiveRamp (Acxiom data)marketing broker
    Name, address history, household composition, income and wealth models, purchase categories, life events.
    One of the largest consumer databases in the world; the file predates almost anything you did online.
    open opt-out ↗form + email confirmwritten request works better
  • LiveRamp identity graphmarketing broker
    Pseudonymous identifiers linking your email, devices, cookies and offline records into one graph.
    The graph is what lets a login on one site follow you onto an unrelated one.
    open opt-out ↗a few minuteswritten request works better
  • Oracle Advertising (BlueKai / Datalogix legacy)marketing broker
    Third-party audience segments, including the leaked BlueKai interest taxonomy.
    Oracle wound down its advertising business in 2024; segments already sold onward do not disappear with it.
    open opt-out ↗form + email confirmwritten request works better
  • Epsilon (Publicis)marketing broker
    Transaction-level purchase data from thousands of retail and catalog partners.
    Purchase history is the highest-value input in the industry — it is observed, not inferred.
    open opt-out ↗form + email confirmwritten request works better
  • Experian Marketing Services (Mosaic)marketing broker
    Mosaic lifestyle segment assignment, income and life-stage models, mover data.
    Separate from your credit file. Opting out of marketing does not touch the credit bureau side.
    open opt-out ↗form + email confirmwritten request works better
  • Equifax / IXI wealth datamarketing broker
    Modeled household investable assets, income and spending capacity.
    Credit-header derived data sold for marketing sits outside most FCRA protections.
    open opt-out ↗form + email confirmwritten request works better
  • TransUnion TLOxpmarketing broker
    Investigative file mixing credit-header, public-record, utility and phone data. Sold to collectors, insurers, law enforcement.
    Access rights here are narrower than for the marketing brokers; a written request works better than a form.
    open opt-out ↗repeat listings, expect to redo itwritten request works better
  • Spokeopeople-search site
    Addresses, relatives, phone numbers, age, assembled into a public profile page.
    People-search listings regenerate from upstream sources. Re-check every few months.
    open opt-out ↗repeat listings, expect to redo it
  • Whitepagespeople-search site
    Address history, household members, phone numbers.
    Same upstream feeds as most other people-search sites; removal is per-site, not global.
    open opt-out ↗repeat listings, expect to redo it
  • BeenVerifiedpeople-search site
    Public-record aggregation: property, court, relatives, contact details.
    Requires locating each listing about you individually.
    open opt-out ↗repeat listings, expect to redo it
  • Radarispeople-search site
    Contact, employment and relative data scraped from public and commercial sources.
    Known for relisting; treat removal as maintenance, not a one-time task.
    open opt-out ↗repeat listings, expect to redo it
  • NAI consumer opt-outindustry opt-out hub
    Interest-based advertising cookies across member ad networks.
    Cookie-based: clearing cookies or switching browsers undoes it. It stops targeting, not collection.
    open opt-out ↗a few minutes
  • DAA WebChoices / AppChoicesindustry opt-out hub
    Interest-based advertising preferences across participating companies.
    Also cookie-based. AppChoices covers mobile advertising IDs separately.
    open opt-out ↗a few minutes
  • Global Privacy Controlindustry opt-out hub
    A browser-level signal that legally counts as an opt-out in California, Colorado and Connecticut.
    The single highest-leverage action here: one setting, applied to every site you visit.
    open opt-out ↗a few minutes
  • California DELETE Act registry (DROP)regulator / state portalUS-scoped
    A single deletion request routed to every broker registered with the state.
    California residents get one request covering all registered brokers — the closest thing to a master switch.
    open opt-out ↗form + email confirm
  • Vermont data broker registryregulator / state portalUS-scoped
    A public list of brokers operating on residents, each with its own opt-out details.
    Useful anywhere: the registry names brokers you have never heard of but who hold a file on you.
    open opt-out ↗form + email confirm
  • Canadian Marketing Association — Do Not Contactindustry opt-out hubCanada
    Your name and address on CMA member mailing, telemarketing and email lists.
    Covers CMA members only, and lapses after three years — set a reminder to renew it.
    open opt-out ↗a few minutes
  • AdChoices Canada (DAAC / youradchoices.ca)industry opt-out hubCanada
    Interest-based advertising preferences across participating Canadian ad networks.
    The Canadian counterpart to the DAA tool. Cookie-based, so it resets when you clear cookies.
    open opt-out ↗a few minutes
  • Canada Post — Consumers' Choice (unaddressed admail)industry opt-out hubCanada
    Delivery of unaddressed advertising mail to your household.
    Offline, but the mailing lists behind admail are the same household files brokers sell online.
    open opt-out ↗a few minutes
  • Equifax Canada — marketing opt-outmarketing brokerCanada
    Credit-header derived household and income data licensed for marketing in Canada.
    Separate from your credit report. Opting out of marketing lists does not touch the credit file.
    open opt-out ↗form + email confirmwritten request works better
  • TransUnion Canada — marketing opt-outmarketing brokerCanada
    Canadian credit-header and modelled household attributes used for prescreened offers.
    Ask in writing under PIPEDA if the online form does not cover marketing use of your data.
    open opt-out ↗form + email confirmwritten request works better
  • Environics Analytics (PRIZM Canada)marketing brokerCanada
    PRIZM segment assignment for your postal code plus modelled income, life-stage and spending data on Canadian households.
    Canada's dominant household segmentation. Six-character postal codes are small enough to be effectively a neighbourhood-level label on you.
    open opt-out ↗form + email confirmwritten request works better
  • Canada411 / Yellow Pages listingspeople-search siteCanada
    Name, address and landline listing feeding most Canadian people-search results.
    Upstream of many scraped profiles — removing here reduces what regenerates elsewhere.
    open opt-out ↗form + email confirm
  • Office of the Privacy Commissioner of Canada — complaintregulator / state portalCanada
    A federal investigation route when a company ignores or refuses your PIPEDA request.
    Not an opt-out — the escalation. You generally must ask the company first and wait 30 days before complaining.
    open opt-out ↗form + email confirm
  • Commission d'accès à l'information (Québec, Law 25)regulator / state portalCanada
    Québec's regulator, with the strongest private-sector rights in Canada.
    Law 25 adds de-indexing, data portability and a right to know when a decision about you was made automatically.
    open opt-out ↗form + email confirm
ticks live in this tab only · nothing saved · re-check people-search sites quarterly
// request.letter · ask them, in writing, what they hold

Opt-out forms stop future targeting. A written request is what makes them disclose the file itself — including inferred attributes, which is the part nobody shows you.

generated letter
Date: 2026-09-20
To: Privacy Officer, Acxiom / LiveRamp (Acxiom data)
Subject: Data subject request — [your full name]

To whom it may concern,

I am a data subject exercising my rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act (Cal. Civ. Code §1798.100 et seq.), including my rights to know, to delete, and to opt out of the sale or sharing of my personal information.

My details for identification:
  Full name: [your full name]
  Email: [your email address]
  Location: [your city, state/province, country]

I request, first, a complete copy of all personal information you hold about me — including inferred and derived attributes, audience segments and scores I have been assigned, the categories of sources it came from, and the specific third parties you have disclosed, sold or shared it with — and second, following that disclosure, the deletion of that information and an end to any sale or sharing of it.

Where information about me was inferred or modelled rather than collected directly, please include the inference itself and a description of the logic used to produce it. Where you cannot fulfil part of this request, please state the specific legal basis for that refusal.

Please respond within 45 days of receipt, as required. I do not consent to my personal information being used to create new profiles or segments in the course of handling this request, and I ask that you retain only what is strictly necessary to process it.

Please confirm receipt of this request in writing.

Sincerely,
[your full name]
[your email address]
template, not legal advice · assembled in your browser · nothing typed here is sent anywhere · keep a copy and note the date you sent it — the response clock starts then
// canada.gap · why there is less to click here

If you are Canadian, the reclaim list above is shorter than the American one. That is not an oversight in this page — it reflects a real hole in Canadian law. Six reasons, each with what exists somewhere else and what we have instead.

  • elsewhere: California, Vermont, Texas and Oregon require data brokers to register publicly, and California's DELETE Act builds a single request that hits every registered broker at once.

    canada: Canada has no registry at any level of government. There is no public list of who is brokering Canadians' data.

    what it costs you: You cannot send a request to a broker you cannot name. Reclaiming your file means guessing at companies one at a time.

// letter.to.mp · ask for the law we do not have

Opt-outs work one company at a time. A registry and a one-stop deletion right would work for everyone at once — and that only comes from Parliament. Find your MP and riding at ourcommons.ca, pick your asks, then send it by email or on paper (postage-free to the House of Commons).

what you are asking for
generated letter
September 20, 2026

[your full name]
[your street address, city, province, postal code]

[your MP's name], MP
Constituency of [your riding]
House of Commons
Ottawa, Ontario  K1A 0A6

Dear [your MP's name],

I am a constituent in [your riding], and I am writing about Canada's lack of protection against the trade in personal data.

Information about Canadians is inferred, scored, packaged into audience segments and sold every day by companies we cannot name and have never dealt with. In California a resident can look up every registered data broker and send one deletion request that reaches all of them. In the European Union a person can demand the logic behind an automated inference about them. In Canada there is no registry, no one-stop deletion, no statutory definition of inferred data, and a Privacy Commissioner who can recommend but not order. PIPEDA was written in 2000, before the industry that now profiles us existed, and both attempts to replace it — Bill C-11 and Bill C-27 — died before passage.

I am asking you to support, and to press your caucus and the responsible Minister to advance, the following:

1. Establish a mandatory public registry of data brokers operating in Canada, modelled on California's registry, so that Canadians can see who holds and trades information about them.

2. Create a single, free deletion mechanism — comparable to California's DELETE Act — that transmits one verified request from a Canadian to every registered broker, rather than requiring dozens of separate letters.

3. Amend federal privacy law to state explicitly that inferred, derived and modelled attributes — audience segments, propensity scores, sensitive-category predictions — are personal information, and that individuals have a right to see them and to know the logic that produced them.

4. Give the Privacy Commissioner of Canada binding order-making power and the ability to levy administrative monetary penalties, so that findings are enforceable rather than advisory.

5. Extend Québec's Law 25 approach nationally: require organisations to notify individuals when a decision about them is made by automated processing, and to explain the personal information and principal factors used.

6. Prohibit the sale or licensing of inferred health, financial-hardship, immigration-status and precise-location attributes about identifiable Canadians, regardless of whether the underlying data was collected with consent.

7. Reintroduce consumer privacy reform in this Parliament and see it through. Canadians have now watched two consecutive bills die before passage while the industry consolidated.

I would like to know your position on each of these points, and whether you will raise data broker accountability with the Minister of Innovation, Science and Industry. I would appreciate a written reply.

Thank you for your time and for your work on behalf of this riding.

Sincerely,

[your full name]
[your street address, city, province, postal code]
template, not legal advice · assembled in your browser · nothing typed here is sent anywhere · mail to an MP at the House of Commons needs no postage · a short personal paragraph counts for far more than a form letter
// price.your.data · what the ecosystem earns from you

The famous "your data is worth a few cents" line is about what you could sell it for. This is the other number: what the industry makes from having it.

attributes attached to you
your impression CPM
$3.78
untargeted floor $2.80
broker file price
$0.07
one record, one sale — resold repeatedly
ad revenue you generate / year
$15.12
4,000 impressions
ecosystem lifetime value
$154
10 years of impressions + repeat file sales
estimates, not invoices · baseline: Run-of-network display CPM range reported across industry benchmarks; the floor an unsegmented impression clears. · volume: Conservative reading of published display-impression-per-user estimates; deliberately low. · premiums keyed to documented segment pricing · nothing entered here is stored or sent
// your.report · the file you were never shown, written by you

Everything you assembled on this page, in one document: claimed behaviors, the documented segments they map to, the value, and the worklist. Attach it to a request letter, or keep it.

AGENT ALICE CHAOS — PERSONAL INFERENCE REPORT
generated 2026-09-20 · assembled locally in your browser

1. WHAT YOU TOLD THIS PAGE
  (no behaviors selected)
  age band: 25 – 34
  household income: $35k – $75k
  region: United States

2. DOCUMENTED SEGMENTS THIS PUTS YOU IN (0 of 30)
  (none — select behaviors to populate)

3. ESTIMATED VALUE TO THE ECOSYSTEM
  your impression CPM: $3.78 (untargeted floor $2.80)
  broker file price per sale: $0.07
  ad revenue you generate per year: $15.12
  ecosystem lifetime value: $154
  estimates keyed to public rate cards and reported CPM benchmarks — not invoices.

4. WHAT TO DO NEXT
  [ ] Acxiom / LiveRamp (Acxiom data) — https://isapps.acxiom.com/optout/optout.aspx
  [ ] LiveRamp identity graph — https://liveramp.com/opt_out/
  [ ] Oracle Advertising (BlueKai / Datalogix legacy) — https://www.oracle.com/legal/privacy/marketing-cloud-data-cloud-privacy-policy.html
  [ ] Epsilon (Publicis) — https://www.epsilon.com/us/privacy-policy
  [ ] Experian Marketing Services (Mosaic) — https://www.experian.com/privacy/opting_out
  [ ] Equifax / IXI wealth data — https://www.equifax.com/personal/privacy/
  [ ] TransUnion TLOxp — https://www.transunion.com/consumer-privacy
  [ ] Spokeo — https://www.spokeo.com/optout
  [ ] Whitepages — https://www.whitepages.com/suppression-requests
  [ ] BeenVerified — https://www.beenverified.com/app/optout/search
  [ ] Radaris — https://radaris.com/control/privacy
  [ ] NAI consumer opt-out — https://optout.networkadvertising.org/
  [ ] DAA WebChoices / AppChoices — https://optout.aboutads.info/
  [ ] Global Privacy Control — https://globalprivacycontrol.org/
  [ ] California DELETE Act registry (DROP) — https://cppa.ca.gov/data_broker_registry/
  [ ] Vermont data broker registry — https://bizfilings.vermont.gov/online/DatabrokerInquire/
  [ ] Canadian Marketing Association — Do Not Contact — https://thecma.ca/consumers/do-not-contact-service
  [ ] AdChoices Canada (DAAC / youradchoices.ca) — https://youradchoices.ca/en/tools
  [ ] Canada Post — Consumers' Choice (unaddressed admail) — https://www.canadapost-postescanada.ca/cpc/en/support/kb/receiving/mail-delivery/consumers-choice-service
  [ ] Equifax Canada — marketing opt-out — https://www.consumer.equifax.ca/personal/help/opt-out-prescreened-offers/
  [ ] TransUnion Canada — marketing opt-out — https://www.transunion.ca/legal/privacy-and-security
  [ ] Environics Analytics (PRIZM Canada) — https://environicsanalytics.com/en-ca/privacy-policy
  [ ] Canada411 / Yellow Pages listings — https://www.canada411.ca/privacy/
  [ ] Office of the Privacy Commissioner of Canada — complaint — https://www.priv.gc.ca/en/report-a-concern/
  [ ] Commission d'accès à l'information (Québec, Law 25) — https://www.cai.gouv.qc.ca/

Nothing in this report was transmitted or stored. It exists only because you generated it.
generated in-browser · never uploaded · closing the tab deletes it
// after.the.paperwork

Opting out narrows the file. Alice's protocols make it wrong.

→ active.protocols→ the.pipeline